
The South Florida Sun Sentinel. The Rockingham News. The Washington Post. The Pocono Record. The Atlanta Journal-Constitution. These are only some of the papers that have announced layoffs just since Saturday. The combination of the wan economy and the outmoded business model of newspapers has meant disaster for this industry. It looks increasingly like US newspapers in their present form may not be long for this world.
But is that such a bad thing? It would certainly be a terrible thing if journalism didn't survive. But there's surely no chance of that happening - there will always be a demand for journalism. In the future, though, it's likely to be hosted by media other than cheap, inky paper delivered in a bundle to your doorstep. The web is the obvious new venue for journalistic content, and that medium's been growing for years now, of course. But the real interesting test for the future of journalism will be what happens when a major city finds itself without any major newspaper. What will fill the void? My guess is: a proliferation of publications, especially online but in print as well, focused on much narrower niches. This, of course, has been the trend on the internet - the proliferation of micro-focused content venues (ahem) with little or no overheard costs, often motivated by individuals' passions rather than profit. The upshot has been that there's an incredibly richer array of content available to consumers now than there was ten years ago, even as newspapers have declined. (I've just been surfing around for information on Houston's light rail plans, for instance, and I've found way more information than I ever could have by simply waiting around for the paper to show up every day.)
This is the way media content is produced now, and in this context newspapers (like network television) are an anomaly: they offer breadth, not depth, as they rely on serving the interests of a mass audience. But there's nothing especially natural about combining news with sports scores, book reviews, classified ads, real estate listings, comics and all the rest of it, like a typical big-city paper does. The only reason to do so is if the medium that is best suited to distribute lots of information quickly and cheaply does not allow the consumer to exert selective control over content - then an editor has to decide what will appeal to the greatest audience, and deliver it all together in a big bundle. That was the best system for quick and thorough information dispersal during the 20th Century, but it no longer is.
The fact that this anachronistic and quirky medium is unlikely to last much longer in its present form doesn't, as I said, mean the end of journalism. But the questions are, over the long term: will journalism (of the 'serious' investigative sort) become a non-profit enterprise? And are we likely to suffer in the short-term from a lack of established journalistic institutions to act as a watchdog against corporations and government? But of course, for everyone in the industry who are currently suffering from the turbulence of economic and technological change, the questions are much more immediate and personal.
UPDATE: For an interesting and much more comprehensive expression of this general line of thinking, see Steven Berlin Johnson.